Cornwall’s Gardens

September 7, 2016

The ‘Garden Capital of the World’ is often how Cornwall is thought of throughout the world. Cornwall enjoys the power of the Gulf Stream with its temperate climate of warm summers, mild and wet winters which in turn allows exotic and rare plants to thrive.Where else can you find so many gardens with history dating back to the Iron Age? As long ago as the early 19th century Cornish gardeners were part of the Victorian plant hunters who collected exotic plants and seeds from all around the world.That gives us what we have today: over 60 fabulous gardens to explore with lush vegetation and sub-tropical theatres of colour brimming with exciting, rare and beautiful plants. Cornwall’s gardens are found in our magnificent Castles, Manor Houses, grand Farm Estates, Mill Houses, sheltered valleys, high up on blustery moorland and nestled in woodland and seaside gardens which meet the turquoise hues of the water’s edge.Cornwall’s gardens are so diverse as they vary in size from small and intimate to acres of rolling countryside. Some with enchanting lakes and a Victorian boathouse to water gardens with tree ferns, rhododendrons, camellias and magnolias. Others have walled gardens and manicured lawns to the newest of all two magnificent Biomes filled with magic from around the world.All around Britain you will be hard-pressed not to find a ‘Veitch’ plant or one derived from their nurseries. The Veitch family sent many collectors all over the world to bring back seeds and plants. These included two Cornish brothers, William and Thomas Lobb. William Lobb died in San Francisco in 1864 but his brother Thomas lived in Devoran until his death in 1894.In the East of Cornwall Mount Edgcumbe have The Earl’s Garden with ancient and rare trees including a 400-year-old lime. The Formal Gardens are found in the lower park and were created over 200 years ago in English, French and Italian styles. Cothele tells the story of the Tamar Valley and Antony was recently used as a backdrop for the film Alice in Wonderland. Also in the East is Ince Castle which overlooks the River Lynher. The garden enjoys woodlands filled with rhododendrons, camellias and magnolias, vibrant shrubs and formal gardens. Pentillie Castle’s gardens are only open on specific days and their orchard was replanted with old Tamar Valley varieties of apple and cherry.The South is awash with fabulous gardens which proves how sheltered this coast is in Cornwall and many are overflowing with collections of Cornish rhododendrons, camellias and magnolias. We can start with Hidden Valley Gardens, Near Par. These gardens won the Cornwall Tourism Silver award 2010 for small visitor attraction. Tregrehan is a large woodland garden and is home to the Carlyon family since 1565. The Pinetum Park and Pine Lodge Gardens, Near St. Austell is a 30-acre paradise with over 6000 labelled plants. Ray and Shirley Clemo travelled the world collecting seeds and plants for this garden and a pair of black swans have made it their home.

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The Lost Gardens of Heligan at Pentewan have been voted Britain’s finest garden and has scooped the title in the Countryfile Magazine Awards 2011. Celebrating 21years since Heligan’s Lost Gardens were discovered, this beauty provides 200 acres to explore. Discover the Northern Garden, the Jungle, the Wider Estate and the Horsemoor Hide and Wildlife Project.Next on our list would be Caerhays Castle Gardens which is situated in a valley above Porthluney Cove. A horticultural treasure covering 100 acres of woodland gardens and holder of the National Magnolia Collection. Lamorran at St. Mawes is a Mediterranean-style garden with sea views over Falmouth Bay. History says that it is the most Northerly Palm Garden in the world. From Lamorran you can see the lighthouse at St. Anthony’s Head. St. Just in Roseland has a 13th century church and is set in a sheltered sub-tropical riverside garden filled with magnolias, azaleas, bamboos and giant gunnera. Trelissick Garden at Feock was planted 200 years ago and has views down the Falmouth estuary. It has year-round plant colour, an orchard, woodland walks and an art and crafts gallery. In the autumn 300 varieties of apples will be on display in the Georgian stables. Enys Gardens at Penryn is one of Cornwall’s oldest gardens dating back to 1709. Penjerrick at Budock Water is unspoilt with historic and botanic interest; relax among tree ferns and hidden paths.Moving on down the coast to Mawnan Smith is Trebah and Carwinion, these are gardens with great historic interest. Trebah is on the North bank of the Helford River and in this garden you can wander among giant tree ferns and palms. Carwinion has a renowned collection of bamboo and has 14 acres of tranquil gardens. Glendurgan lies in a sub-tropical valley running down to the Helford River. Have fun in the 180 year-old cherry laurel maze and wander through the garden and down to the hamlet of Durgan. Potager is a new organic garden and is close to Constantine, five miles from Falmouth.Down the coast further to Cornwall’s Lizard Peninsula, Bonython Estate Gardens has an 18th century Walled Garden, a potager garden, an orchard of Cornish variety apple trees and woodlands. Bosahan at Manaccan is again close to the Helford River enjoying the Cornish microclimate and described as “the most Cornish of all Cornish gardens” in The Gardener magazine in 1909! Trevarno Gardens are the ‘Jewel in the Crown’ of their estate with a magnificent 70 acres. Several interesting features include a Serptentine Yew Tunnel and the production of organic skincare products and soaps. Carleen Subtropical Gardens are open by appointment only and are home to collections from South America, Mexico, Central and South Asia, Australia, New Zealand, Southern USA and the Mediterranean. The Hardy Exotics Garden Nursery at Whitecross, Near Penzance can create “Barbados in Birmingham” – “Mauritius in Manchester” and “Hawaii in Hertford”.Now we come to the beautiful St. Michaels Mount, walk across the causeway at low tide or travel by boat at other times. These gardens are steep but thrive in the shelter of the granite cliffs and you will find exotics from Mexico, Canary Islands and South Africa. Tremenheere Sculpture Gardens is a wonderful valley setting with St. Michaels Mount in the background. The National Trust owns Trengwainton and this historic garden is home to banana plants and enormous echiums. Finally in this part of Cornwall is Penberth which has 5 acres and is a natural valley garden incorporating sea views.Now we move on to North Cornwall which is a more rugged coast fronting the Atlantic. Our first port of call is the Japanese Garden and Bonsai Nursery in the beautiful Lanherne Valley at St. Mawgan. Just 1.5 acres but includes Water Gardens, Stroll Garden and a Zen Garden inspired by the East. Moving on up the Coast to Padstow we find Prideaux Place that has 40 acres of landscaped grounds and a deer park overlooking the Padstow estuary and the River Camel. Last but not least on this coast is Longcross Victorian Garden at Trelights, Port Isaac. This is 4 acres and gives a fine example of coastal gardening and hedging with views towards Port Isaac and Port Quin.Cornwall has some more fine gardens that are a bit more inland than the others we have mentioned before but when you are in Cornwall you are never more than sixteen miles away from the coast at any time.The 4 acres at Ken-Caro, Nr. Liskeard is another garden with a woodland walk, magnolias and rhododendrons, small but beautiful and set high above Bicton Manor Woods. Another one in the same area is Moyclare established in 1927 in 1 acre and arranged around the house. The broom “Moyclare Pink” and the astrantia “Moira Reid” originated in this garden. Pencarrow is a garden of 50 acres and this is where the Monkey Puzzle tree got its name. In this garden you can even walk on the grass! If you like one of the plants you will probably be able to buy a cutting from it. At Pinsla Garden, Cardinham there is something for everyone, an idyllic haven, and a hideaway full of secret paths with hazel arch and fantasy garden created by garden artists.Moving on once again to the National Trust owned Lanhydrock, a garden for walkers and a historical garden that has a woodland of 1000 acres. Boconnoc at Lostwithiel bas a beautiful spring garden and has camellias and azaleas from the 1850 original planting. These gardens are only open for the Spring Flower Show and Sunday afternoons during May. Trewithin close to Grampound means ‘house of the trees’ and has 30 acres of woodland gardens and more than 200 acres of surrounding parkland. The horticulturalist George Johnstone, who inherited the house in 1904, cultivated many of the seeds that came from abroad thus ensuring the reputation that Trewithin has today. Trewithin is an unforgettable garden gem.Next is the Eden Project close to St. Austell which is the newest of all our Cornish gardens. Created from a disused china clay pit in the year 2000 and the site opened on 17th March 2001. Two Biomes, one Tropical and the other Mediterranean are both constructed from a tubular steel space-frame clad in thermoplastic ETFE. At Eden you can travel around the world in a day!

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At Bosvigo on the outskirts of Truro an awkward wing of the house was demolished and using stone from the house the walled garden was created. This left a 100-year-old Victorian Conservatory standing. All the plants that are for sale in this nursery are growing in the Gardens. Burncoose at Gwennap is a 30 acre woodland garden and has achieved gold medal displays at Chelsea and Hampton Court flower shows. The Nursery stocks a wide range of shrubs and herbaceous plants. Back up the coast we find Trerice, three miles from Newquay, which is a 6 acre garden but there is still space to find seclusion at any time of the year. The National Trust has owned this garden since 1953.Finally, we cross the water and arrive on the beautiful Isles of Scilly and then head for the Abbey Gardens on Tresco. This amazing sub-tropical garden is home to species of plants and trees from 80 countries ranging from Brazil to New Zealand and Burma to South Africa. The building of tall windbreaks ensures any inclement weather is forced up and over the walled enclosure. The terraces at the top are hotter and drier than the ones below which give more humidity. In 1990 hurricane force winds created dreadful damage to the shelter belts and the loss of many plants but the shelter belts and garden are now restored and looking ‘better than ever’. This is one that you should not miss.Many Cornish gardens belong to the National Gardens Scheme who publishes The Yellow Book each year which is a guide or ‘bible’ to garden visiting. Most of these gardens are privately owned and only open on specific days.Lots of our gardens have tremendous interest in the Autumn such as Ellis Gardens at Polyphant, Wave Cottage at Lerryn, Half Acre at Boscastle, Primrose Farm at Skinners Bottom and Kennall House at Ponsanooth. The Homestead close to Helston is 7.5 acres and has a Wildflower Wood with over 1000 trees and a further 800 trees for a shelter and wildlife habitat.There are of course many more gardens in Cornwall, many of them small but beautiful and a lot of our gardens are Dog Friendly. So don’t leave part of the family at home, bring them along as well. It would be wise to check first with the garden you are intending to visit just to make sure that it is ‘dog friendly’. Some of our Cornish gardens are more accessible than others so again if part of your group is less agile check with the garden to make sure you will enjoy your visit.For more information on our Cornish Gardens most of them have their own website which will give you opening days and times, how to get there, what facilities are available and ticket costs.

Get Freelancers for Your Business Services Needs

September 4, 2016

While running a business, there are many essential services that are required on a day to day basis. Business services are an important element of any business that ensures its survival. For small business that struggle to hire full time staff, outsourcing these services to freelance providers could be the ideal answer. If you decide to get freelancers for your business services needs, there is no doubt they would turn out to be reliable and a necessary part for your business processes.Once the company has found reliable freelancers, results will become obvious that the business will start to develop and grow into successful entity. There are many freelance websites which offer opportunities for both businesses and the freelancers to find each other and work together. One can find a lot of different business services offered by freelancers and it is these diverse resources that businesses will be able to leverage and improve their current situations.

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Whether it is accounting services, financial services, IT services or any other required service by the business, one can find experienced freelancers for all business service requirements. Once you get freelancers for your business you will find out how reliable, convenient and cost effective they are. To get freelancers whenever they are required, employers find they soon become a necessary investment. Freelancers have the ability to do anything in their chosen fields, it won’t take long before they become an integral part of the companies processes.To get freelancers is not a very difficult task; there are many freelance websites where one can find freelancers for every kind of business service. Freelancers can really make a big difference in the development and growth of a business through their efficient services. In today’s world, businesses are worried about their profit margins and are always on the verge of contracting their budget and expanding their profits. Hiring a freelancer for business services is a great way to cut costs effectively.

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Hiring freelancers for performing various business services has become a trend for many companies. It is a cost effective way to run a business, but make sure that the services you acquire from the freelancers are up to the mark. But overall it is a very effective way of running a business. The only thing required is to keep a close communication with the hired freelancer to make sure there are no misunderstandings along the way.It is well known that to get freelancers for business services is quite advantageous, especially for small business. Once the business founds a reliable freelancer, it has been proven that the business would benefit a lot from the services provided by a freelancer

Online Computer Science Schools

August 14, 2016

Computer education is a necessity these days as tasks in all professions has become digitized. Computer sciences applications have a far reaching impact on how we live our day-to-day lives and the need for computer trained and IT professionals is greater than for any industry or field in the world today. In this Article we review how online computer sciences courses can help prospective professionals find careers in any industry.OverviewComputer sciences are the study of the foundation of computing logic and the applications to computer architecture, hardware and software design as well as specific applications to program development and the use of industry standard technologies. The education starts with the study of natural sciences as they relate to computing and then diverges into a study of the specific niche area – such as hardware, software, graphics and information technology etc. Most institutions offer students the opportunity to learn about all these areas to some extent before choosing a specialization.

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Online computer sciences institutions offer students a variety of fully online – to – blended courses in a variety of subjects; students can complete a choice of degree or certificate at any level (diploma, associates, bachelors, masters, PhD or certifications through shorter courses) in general computing or a specialized area – all from the comfort of their own homes and be able to work around their jobs and schedules – without having to enroll for time consuming classes and without having to relocate or spend and money commuting to and from lectures.Enrolling in an online computer science course means prospective students can now fit their education around their work and personal schedules and save the money and time normally required in order to attend lectures and lab sessions. Most online institutions offer their enrolled students a free online resource center for all the information – e-books, lecture slides and practical experiments – that is need in order to finish their coursework.Areas in computer science educationTheory of computation: This area deals with the logic use by computation systems and the mathematics that relates to computational logic. It defines the limits of computability (solvable problems) and computational complexity (resources required to solve these problems in terms of time and space).Algorithms and Data structures: This side deals with functionality such as searching data storage structures and the formation (of models) of data storage (linked-lists, arrays, trees etc).

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Programming Languages and Methodology: This area addresses the methodology used to formulate problem solving software code and the programming languages that are used to write viable code. It also deals with modern software development tools and tricks-of-the-trade which are used in modern compilers to formulate accurate running code. Languages may include c, C++, Java, c-sharp etc. Tools may include Visual C++ etc. This area defines the methodology of writing logical code step-by-step and the use of common best-practices.Computer Architecture and logic design: This area deals with the knowledge of how a computer processor works and how is uses its resources to solve computational problems by breaking complex code down to minor mathematical and logical problems. This area includes digital design, automation, architecture and compilation.

Affordable California State Child Health Insurance Plans – I Can’t Pay Much

September 9, 2016

Finding Affordable or No Cost Insurance For Your ChildEvery child needs dependable health insurance. However, not all parents can afford the full cost of private medical insurance. As a result, there are a variety of programs offered by the state of California and private organizations that can provide health care to financially strapped families. Through these programs, there should be no child in California that doesn’t have health insurance.In the sections below we will give an overview of the child health insurance programs that are available in California. Some of these plans provide complete coverage for children at no cost, and others provide just the basic services. Then we’ll outline the steps parents should take to find the best program for their children.Medi-CalThis is the name for California’s Medicaid program. The program is administered by California, and is financed equally by the Federal and State government. Medi-Cal provides no cost health insurance to low-income families, seniors, and people with disabilities. People that qualify for Medi-Cal can receive free preventive care, treatment for injuries and illnesses, dental care, vision screening, and mental health treatment.This program is one of the cornerstones of the Affordable Care Act, and will expand considerably to take in new people in 2014.Healthy FamiliesThe healthy families program provides low cost health insurance to the children of low income families. This program provides a variety of services such as medical, dental, visions, and preventive care. The program requires families to meet certain income requirements which may viewed at the following link: http://www.healthyfamilies.ca.gov/HFProgram/Income_Guidelines.aspx

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The Healthy Families program is being rolled into the Medi-Cal program during 2013. The transition plan will ensure that families do not see a disruption in services, and will increase the benefits that children receive once inside of Medi-Cal. Healthy Families is still accepting applications for new children.Child Health and Disability Prevention Program (CHDP)This is not an insurance program. However, the program does assist low income families in obtaining preventive care and health assessments for their children. CHDP provides checkups, nutrition evaluations and guidance, immunizations, hearing, and vision screenings. This program is administered by the state Department of Health Care Services (DHCS). The program helps families determine their eligibility for assistance programs, and enroll in the appropriate care program, such as Healthy Families and Medi-Cal.Children’s Health Initiative (CHI)Children’s Health initiative is run by an independent non-profit known as The Institute For Health Policy Solutions (IHPS). CHI works with many counties to reach the low-income families with children that don’t have health insurance. CHI works with families whose income is less than 300% of the Federal Povery Level. By providing technical support and guidance, programs are created in each county to create “Healthy Kids” insurance plans in a partnership with the local communities and businesses.CHI helps families determine which state programs they qualify for, and can assist in the enrollment process.For information about CHI in your county, see the following map of California: http://www.ihps-ca.org/localcovsol/cov_initiatives.htmlCalifornia Children’s Services (CCS)CCS is a state program that provides health care assistance to children up to age 21 with special health problems. The program works with Medi-Cal and Healthy Families to provide case management and ensure that children receive the right care and see the right physicians for their special health needs. Examples of special health problems are cystic fibrosis, hemophilia, cerebral palsy, heart disease, cancer, and traumatic injuries.Steps You Should Take To Find Affordable Child Health InsuranceIf the mother of a baby is enrolled in Medi-Cal or the Aid for Infants and Mothers (AIM) program, then the steps below will not apply for getting baby health insurance after birth. In this situation, the baby will be transferred into Medi-Cal with the mother, or into Healthy Families or Medi-Cal if the mother is in the AIM program. For all other situations, use the steps outlined below.

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The first step is to look at the coverage map for the Children’s Health Initiative above. If CHI has an active program in your area, then this program can act as your partner in helping you get into the correct health program.

If CHI is not active in your county, then contact the Child Health and Disability Prevention Program. This office can help you through the process of finding the correct program and assist you in filling out the necessary forms, or they will put you in contact with a local office for assistance.

If neither of the steps above works, then you should contact your local Medi-Cal office. Medi-Cal will be your lowest cost solution, so start with this program

If you do not qualify for Medi-Cal, then contact the Healthy Families program.
No child in California should be left without health insurance. By providing the proper care and nurturing, we ensure a better future for our state. The programs we have outlined above can provide families with financial difficulties, the health care their children need. The first move is to follow the outlined path, taking one step at a time, and enrolling your child or children.

Womens Reproductive Health – Where to Turn for Womens Reproductive Health Answers

August 15, 2016

When it comes to womens reproductive health, there are a lot of questions that can be asked. If you have a question it’s always best to see a doctor and ask him or her in person. After all, they went to school for years to specialize in the subject, it’d be a shame if they never got to utilize their skills. Besides going to a womens health specialist, your best bet is to get online, head to a library or even ask your friends. Usually, a poll of ten or so female friends can tell you if something is normal or an issue you should be concerned about.

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If you get online, you can go to different web doctor sites that can give you lists of symptoms and pair you up with the health issue that is most likely what you’re currently dealing with. If there’s no specific problem that you’re worried about, and you just want to know more about womens reproductive health, you can try using a forum. Forums are great because they are completely anonymous. You can post whatever you’d like or just sit and read what everyone else has written without having to wonder whether somebody you’re talking to knows you. On the other hand, since you don’t know who is posting, you can never be sure if you’re really getting a doctor’s advice or just the ramblings of an unemployed loser.

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There are a lot of fantastic books pertaining to womens reproductive health that you can use as resources. All you need to do is go to the library or book store and you’ll find hundreds of books by about as many authors on the subject matter. They can walk you through everything you need to know about womens reproductive health, and can serve as excellent guides.

Private Banking Services Vs Retail Banking

September 24, 2016

Private banking is a much more personalized banking service given to individuals who invest substantial sums, typically over U$S1M. The most noticeable difference between retail and private banking services are that private clients receive customer service on a 1-1 basis via a relationship manager or a private banker. Wealthy individuals with private accounts can expect to meet their bank contact in person, and have direct phone access to a relationship manager. Usually the private banking arm of a bank is separate from the retail banking arm and the service is completely distinct.A private bank is one that is not incorporated. Private banks are favoured by conservative investors because the directors are personally liable, and more likely to be cautious in managing client funds. Financial institutions like these are sometimes family owned and only cater to the very rich. One of the reasons why wealthy people choose them is their confidentiality – a pledge to maintain client records secret. For some it is a case of not wanting to be targeted by criminals, lawsuits or corrupt governments. Others use this secrecy to shield income from authorities like the IRS and evade tax.

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Many of the world’s private banks are found in Switzerland because of the strict bank secrecy laws and sophistication of Swiss financial services. Small banks in countries like Switzerland are also more likely to keep their client records secret because they limit their operations to within the country’s bank secrecy laws.Not only private banks offer private banking services – in fact some of the biggest providers of private banking and wealth management services like UBS, Credit Suisse and the Barclays are not privately owned. Private clients of these huge banks can take advantage of their in-house trading and research departments, and sometimes choose to have almost all their assets managed by the bank. This way they expect much higher returns than those given by a simple savings account or certificate of deposit.Types of Private Banking ServicesUsually only very affluent clients demand wealth management – where private bankers manage an investment portfolio for a family or an individual. The fee for this service varies from bank to bank and is charged yearly as a percentage of the total amount invested. The return of a portfolio will also depend on the standard of the private banking service. While some will provide excellent returns, others will continue to charge high fees while investing client funds in the bank’s own investment funds, regardless of whether or not this is beneficial to the client.

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A popular alternative to wealth management is Self-Directed private banking, where the client manages his own portfolio, at times calling on advice from the bank. The advantages of this type of account are lower fees and greater personal control.Inheritance and tax planning are extra private banking services provided either directly or by referral for an extra fee.

Should You Employ In House Telemarketers or Use an Outbound Telemarketing Agency?

September 16, 2016

Even for larger companies with dedicated sales teams this is a valid question: should you use your own telemarketers or turn to a specialist outbound telemarketing agency?For many companies, there are three compelling reasons to outsource your telemarketing:1) Focus2) Capabilities3) CostThis article examines these three reasons and suggests why, in many cases, it makes more sense to use the services of an external telemarketing agency for business-to-business telemarketing campaigns.1) FocusFirstly, a strong reason for using an external telemarketing company is that they will focus on the task of generating leads for your business. Many companies, when using an internal resource, will hand this over to either an admin person or expect telemarketing to be done as an extension of their role.But, let’s be honest about what really happens in most businesses: they find something else to do.Unlike an external company, which employs people to make outbound telemarketing calls day-in, day-out, your employees have other duties to perform. And, believe me, they will find anything else to do rather than telemarketing. The same goes for if you choose to hire your own people “just to cold call”. After a few months, I guarantee, they will be doing something (anything) else rather than telemarketing.

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Using a telemarketing agency means that you have a resource focused on telemarketing for your business and you ensure a continual effort to generate leads, not the reluctant, ad-hoc approach you will get form your own people.2) CapabilitiesHand-in-hand with the issue of focus is that of capabilities. By outsourcing telemarketing you will access people who are far better at telemarketing that your own people. Even if you have dedicated sales people they often won’t match a seasoned telemarketer when it comes to making outbound calls.External telemarketing agencies also bring capabilities around data acquisition, segmentation, key message and “pitch” development which your own people will lack.Think about it; a good telemarketer will pitch around 100 prospects in a week. Given that the best telemarketers have been in the game for at least 10 years, that’s over 50,000 pitches. That’s a level of telemarketing experience you will never get it from an in-house employee.3) CostFinally, another reason for many companies to consider using a telemarketing agency is cost.When comparing using your people, or even yourself as the owner of a small business, against the cost of a telemarketing company, the costs are pretty compelling.Telemarketing agencies charge, on average around £250 per day for a telemarketer. That’s attractive even when you compare it against the cost of your sales people. But when you consider the cost of them not being in front of prospects and actually closing, the cost justification stacks up in favour of outsourcing.

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When comparing an external telemarketing company against an admin person making “a few cold calls” the costs need a little more study but they still make sense. Usually, the best approach is to consider two factors: a) the cost per lead and b) the opportunity cost.When looking at the former, external telemarketing agencies, which are always more efficient, typically wins. In addition, when you think about the opportunity cost of not getting new leads into your pipeline and the resulting lost new business growth, it’s usually obvious that using a telemarketing company is the best investment.So, in summary, when thinking about whether to use your own people or external telemarketers, consider the total picture of how much focused your own people will be, how good they will be, and what is the real return on their costs.We believe that, taking all these elements into account, an outbound telemarketing agency is the most attractive route for many businesses.

What Makes Horse Riding Different From Any Other Sport?

August 24, 2016

So, what’s the big deal with horse riding? Why do so many claim that it is so much different from any other sport? If you’ve never ridden or been around horses, questions like these are probably running through your mind. Don’t worry, you are not alone.Read on to find out what you have been missing… There’s Just Something About Working With a Horse:
Perhaps the best part of horse riding is the interaction that the rider has with his or her horse. Unlike spending time with a cat or a dog, interacting with a horse tends to feel very different; when people are riding they get the distinct feeling that this is not their pet, but instead their partner.

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Also, the fact that we build these partnerships with an animal that is undoubtedly much bigger and stronger than we are can be intimidating at first, but then becomes just another wonderful aspect of the sport.In fact, the teamwork aspect of riding a horse plays a significant role in making this sport so different. In addition to having to work with their horse, riders have to have a positive relationship with a variety of individuals that help both them and their horses moving forward, an aspect of the sport that brings us to the next unique characteristic about horse riding. Teamwork Is The Name of The Game:
While mainstream sports also require teamwork, horse riding could be considered to require the most teamwork of any sport out there. Although riding per se is not usually a team sport, as most riders compete individually, the amount of people it takes to keep a horse healthy and ready for competition is astounding. Most riders will have a farrier, vet, barn owner, and trainer to work with in order to keep their horse in the best shape possible and riders are also especially concerned about pampering and keeping their horses happy, too. For this reason, horse riding creates a unique team atmosphere. Not Just a Sport:
For most riders, the experience isn’t just about participating in the sport, winning competitions or getting the job done. The majority of horse riders end up spending numerous hours at the barn or stables; a rider’s relationship with his or her horse is often significant.

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When it comes to trying to demystify the lure of horse riding, a rider’s relationship with their horse is the biggest difference between horse riding and other sports.Last, but not least, the sport of horse riding is surrounded by a strong community of individuals that share the same passion. For this reason, the sport of horse riding has a supportive and unique atmosphere that welcomes anyone, young or old, looking to get started in the sport.

First Things for Small Business Event Marketing

August 31, 2016

In the beginning, we have an idea. The idea is an event where people can come together and trade, grow their network, and live outside of normal routines for just a few hours. The event is birthed and excitement builds quickly. Visions of a crowd smiling are everywhere.The beginning is a critical time. We are motivated and moved to make something happen. Without question, this is the time to put together a few major pieces that will make the event process move smoothly. If done quickly, it can make the event better or more realistic for the hosts. These items are 1) defining the objective of the event, 2) who is going to make it happen, the decision maker/lead of the event, 3) what is it going to take to be a great event?The objective of the event is often a large contributor to a few key ingredients. Objective defines what the event is supposed to do. It sets the foundation for the type of event it is to be, and lastly is the main guide towards the theme. Without an objective, the event may not get off the ground, rolling aimlessly towards a date without any real enthusiastic motivation behind it. Objective defines purpose. Purpose creates drive. The theme of the event puts a face to it, an image that will be memorable to prospects.Who is going to make the event happen? In a small business, it is either a hired event planner/marketer, an internal manager, or the owner. Each one has positives and negatives to lead the event to success. A person who can lead, is organized, creative, people oriented, resilient, and patient is the best person to lead the show. These qualities might not be all in one person, but can be had in a small team. Possibly everyone mentioned before is involved.

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The leader of the event will often use a committee or team to get all the work done. A small event can be done with one to three people. A large event could take a platoon of people who like to throw parties.The person who makes it all happen is a very important part of the event. Without someone to herd cats, be Keeper of the Event Plan, and be Event Therapist, the event might be lackluster. The event may fizzle or explode before the day of the show.An event planner/manager/marketer is a keystone for a great event. I have seen many small events do well with someone with basic skills. Being able to put details together by using a guide found online is very helpful. It keeps things on track. Time frames and tasks are often laid out together, making things much easier.The larger the event, the larger the skill set of the decision maker of the event. Experienced event planners and marketers can provide valuable consulting, if not be the main coordinator of the event.Defining what it is going to take to be a great event is an important answer to get. Three common factors of any event are time, money, and energy. Being able to balance the three and be able to achieve the objective is what makes a great event. (Obviously ‘great’ can be defined in many ways. If the objective is met, no money problems at hand, and no one was hurt, it was a good event.)There is only so much of any of time, money, and energy. The objective of the event, and the anticipated results of the event, will decide how much of each will occur. In relation to time, asking how long will it take to get everything done and promotions at their maximum appeal is what time is all about. Is this a big event that happens every year? Is this a test run for other events down the road? And other questions help plan when things occur, which is also a function of energy.The energy required to have a great event is defined by the objective, quantity of staffing for execution, and anticipated size of the event. How much one person can put into any event is limited. Larger events take more people. Simply put, the amount of energy that can be expended is directly related to the budget, or how much money is reasonable to make the event a success.Small businesses do not have bottomless accounts to throw large parties. An event being funded by small businesses has to see a payoff and be done within a reasonable budget. Spending too much money on staff, not enough on marketing, and more are weighted decisions that guide finding balance in the area of money.

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Looking at the objective, the amount of payoff can be calculated. Whether the event is a concert in the park or customer appreciation day at the store, cash flow can be discussed. If the event has a history, budgeting is easier. For a first time event, budgeting is difficult because cash flow can be estimated within ten percent at best. More often the margin error is larger. Expenses are the most determinable line items.Revenues from the event can be the day of the show only, like a concert. A one time event that generates money from merchandise, concessions, ticket sales and more. One day, and it is time for recovering.Revenues can be a long term objective related to brand awareness, like customer appreciation days every first Friday of the month. An ongoing event that is proven to attract a percentage of customers over a regular day is a good thing. If I know I can go to Smith Farm Supply and get a burger, I’ll likely stop by, eat, and get the things I need.When you hatch your idea, take the time to make immediate notes on how the event will occur. These notes will guide you. They will help you understand what you were thinking at the time. Too often have I lost those thoughts because they were not written down.Taking the time to pay attention to the initial parts of an event being planned will alleviate problems later.

Direct Marketing – Brand Identity Guru Tips

September 28, 2016

If your company doesn’t have a direct marketing program in place, a direct marketing agency can create one for you. A direct marketing company provides small to very large customizable ranges of business-to-business and business-to-consumer direct marketing options sure to fit your needs. From database creation and maintenance to data analysis and creative program execution, a direct marketing company can take any existing direct marketing program, or a lack of one, and develop a highly efficient direct sales machine for your company.A good direct marketing company employs experts in each aspect of direct marketing who have proven time and time again they have what it takes to create a successful direct mail campaign and turn your existing unorganized data into a powerful computer-readable customer database.The goal of any successful direct marketing program is ultimately a positive effect on your bottom line. Good direct marketing programs are proven performers that will give you an edge over your competition. The direct marketing expertise and capabilities that a good direct marketing company offers will turn your direct marketing expenditures into successful investments.

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Look for a company that has years of target market research experience ready to work for you. They will uncover who your best customers are and develop a direct marketing campaign that will get them to respond.They should know how to impact behavior, get results and form the basis for long-term relationships with your customers and prospects.Direct marketing abilities should include:- Direct response advertising- Customer relation’s management- Data management services and data analysis- Media planning, media buying and complete direct marketing campaign managementSeven HUGE Tips to Direct Marketing that gets resultsSuccessful direct marketing takes planning and strategic thought…1. Know your goal: What do you want your direct marketing to accomplish? What kind of impression do you wish to leave? Do you wish to inform your prospects about your product or just make them aware? Recently, Brand Identity Guru was asked by a client to expand its direct marketing efforts, so we created a direct marketing piece to showcase our client’s most attractive points. That direct marketing piece now accounts for 30 percent of the client’s new business.2. Research: Don’t just have a list. Learn something about your customers so you can speak to them better. Discover their hot buttons, so you can push them.3. Plan properly: The best direct marketing campaigns work along with PR, traditional advertising, brand strategy and efforts by your sales force. Ultimately, each piece is part of a larger total company campaign and should work together.4. Be relevant: Direct marketing efforts should offer something your clients might want to buy.

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5. Be conscious of details: Find the name of your primary contacts, and make sure you spell them right in the items you send to them. Even the best direct marketing piece is useless in the trash.6. Be consistent: Use a series of pieces that speak to your customer’s needs. Don’t know what they are? Ask. Usually, December is not a good time because mailboxes are already overcrowded. Brand Identity Guru suggests waiting until February or another month.7. Follow up: If you don’t follow up, the results of your direct marketing efforts could crash to a halt. Initiate a conversation with people on your list. A phone call a week or two after your mailing is a great idea.Direct marketing is a powerful tool to capture your prospects’ attention and orders. If your direct marketing includes an attractive offer, imagine what the results will be. Throw in a brand-centric foundation and you have a direct marketing effort even more powerful than the sum of its parts.